These are the individuals whose work, mindset, and way of operating have influenced how we think and what we build. They do not all agree with each other. They are not all comfortable. That is the point.

Goggins is not a comfortable follow. He is a confronting one. What he represents — the idea that the human mind will quit long before the body actually has to — is at the core of what we test in every session. He is not a role model for his methods. He is a reference point for what is possible when you stop negotiating with yourself. Follow him when you need to recalibrate your standard. Not every day. But on the days when you are about to take the easy route.

@davidgoggins on Instagram

Huberman earns his place on this list because he does the work before he opens his mouth. Every protocol he shares is grounded in peer-reviewed research, clearly referenced, and honestly caveated. In a world full of performance influencers selling certainty, his intellectual rigour stands out. We follow him because he makes us better coaches and because the work he shares directly improves how our members train, recover, and sleep.

@hubermanlab on Instagram